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Research papers

Do words have meaning across languages and cultures?

In 'broadening the use of research' is essential to comprehend each other in direct communication and also in depth of meaning. This latter understanding- of the use of language linked with culture makes a vast difference to the collection and...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Madge Dugdale
June 15, 1985
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Citation

Dugdale, M. (1985a, June 15). Do words have meaning across languages and cultures?. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/do-words-have-meaning-across-languages-and-cultures-


Research papers

The IPM-CC rating technique in psychological market research

It is clear, that the semantic differential technique enjoys a great reputation with research workers. A social psychologist using one of the many other rating scale techniques in the field of attitude and/or brand image research, is rather often...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Peter H. van Westendorp
June 15, 1963
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Citation

van Westendorp, P. H. (1963a, June 15). The IPM-CC rating technique in psychological market research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-ipm-cc-rating-technique-in-psychological-market-research